For Better or For Worse: How Social Media is Affecting the Fashion Industry

Since 2004, when Mark Zuckerberg launched the first ever mainstream social media site: Facebook. The world has been absorbed into a frenzy of hashtags, memes and a constant craving for likes. Only recently, in the past few years, have sites such as Facebook, Instagram and Snapchat been used as an online auction site, where brands can advertise and sell their clothes.

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